Cross-channel retailers must focus on acquiring more social visitors this holiday season, as their value to brands is undeniable. According to the IBM Coremetrics Fourth Annual Online Retail Holiday Readiness Report, social media users are more than twice as likely than the overall population to convert into customers.
Adrian Parker
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
Radio Shack Chief Marketing Officer Lee Applbaum made a revelation that helps explain why national retail chains are warming to Foursquare. "Foursquare users at Radio Shack generally spend three-and-a-half times more compared to what non-Foursquare users [spend]," Applbaum said, while speaking at the Ad Age Digital conference.
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