Adam Silverman

Monsoon Commerce has appointed Adam Silverman to the position of General Manager of Alibris, including and As head of Alibris, Silverman is responsible for developing and executing strategic growth initiatives for the company, including the recently launched marketplace selling solution, Seller Connect. Alibris launched in 1998 as a marketplace for third-party sellers of books and media. Over the past 16 years, Silverman has grown online retail sales for top retailers such as Wet Seal, Target, and Musician's Friend, and he has held various marketing and operations leadership positions. At Musician's Friend, a division of Guitar Center, Silverman

During a session at last week’s Internet Retailer Conference in San Jose, Calif., a panel of speakers explained the reasons why the following five attributes are myths of affiliate marketing: * Affiliate shoppers are undesirable. “Affiliate shoppers are wealthier, tend to have children in the home and skew older than the overall Internet shopping average,” said Stuart Frankel, president of Doubleclick Performics, an online advertising agency. He based his information on a recent Performics-sponsored affiliate insight study commissioned by ComScore Networks (see * You can’t control your brand. “Affiliate marketing at its root has absolutely nothing to do with affiliates,” said

A mountain of data and no time to analyze it is a familiar predicament for most catalogers, and the advent of e-commerce analytics has only piled the mountain ever higher. Several online and multichannel merchants offered their Web analytics strategies during a panel at last week’s Mid Market eTail conference in San Francisco. Following are several analytics questions thrown out by the panel’s audience and the answers provided by the merchants. Q: What metrics do you need to build an accurate purchase history? Adam Silverman, senior manager of e-commerce, The Wet Seal: First, recency, frequency and monetary value. We need to know the difference between a

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