Adam Brown

Etsy launched a mobile app for shoppers. Spokesperson Adam Brown said Etsy for the iPhone is designed to help shoppers find unique gifts whether they're in front of their computer, iPad or phone - at work, home or anywhere in-between. Brown said the tool would be helpful for Etsy sellers as well. Sellers will be able to use the app to view and manage shop orders, make quick updates to their shop, and receive alerts when a buyer makes a purchase. Etsy Director of Mobile Leland Rechis led the product team in developing the mobile shopping app for Etsy

Etsy has launched three new shopping pages: Fashion, Kids, and Home and Garden. Etsy Spokesperson Adam Brown said the company's goal is to promote discovery through a blend of different features and tools for buyers and sellers.