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The Bright Side of Retail
It's no secret that the retail industry is beset with a number of challenges related to the COVID-19 pandemic, not the least of which are brick-and-mortar store closures. It's our responsibility at Total Retail to provide our audience with the latest news and analysis on the industry, even when that seems to be one bad story after the next. Truth be told, it can begin to become discouraging, leaving retailers asking themselves, "Is there a light at the end of the tunnel?"
This issue of Total Retail Report, and every Tuesday issue going forward for the foreseeable future, will answer that question with an emphatic "Yes!" While challenges are all still very much a part of the retail industry's everyday reality, so too are wonderful and uplifting stories of retailers and brands banding together to give back to those most in need in this time of crisis. From monetary donations for COVID-19 relief to manufacturing product and equipment for our front-line healthcare workers, and in so many other ways, retailers are doing their part to help make a positive difference in the lives of so many.
As such, we wanted to use this space to put a smile on our subscribers' faces by highlighting the positive stories emerging from the retail industry during this otherwise difficult time. The Bright Side of Retail is meant to reinforce the positive that's happening within our community, and perhaps inspire others to follow suit. Kudos to the retailers that are included in today's news roundup, and we look forward to highlighting more in this space going forward. Lastly, we want to hear from you with positive stories that we can share with our audience. You can reach me at jkeenan@napco.com.
Stay safe, be well, and we will get through this together.
Sincerely,
Joe Keenan
Editor-in-Chief
Total Retail
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by Joe Keenan As digital commerce continues to evolve, gift cards have transformed into a strategic engagement tool for merchants. The 2025 edition of the Best Digital Gift Card Programs report, produced by Blackhawk Network and NAPCO Research, offers a deep dive into how 100 U.S. brands are optimizing their digital gift card programs — and which ones…
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While attending Shoptalk 2025 in Las Vegas last month, Total Retail’s Editor-in-Chief Joe Keenan had the opportunity to interview Liz Roche, vice president of media and measurement at Albertsons Media Collective, the retail media arm for Albertsons Companies. In the wide-ranging conversation, Roche discusses the mission of Albertsons Media Collective, her role and career background,…
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by Ben Hussey The economic climate retailers face today is next level. Rising tariffs, volatile supply chains, and shifting consumer expectations are making it hard to navigate. The rapid increase in costs across retail categories — e.g., cosmetics, pharmaceuticals, packaging, and sporting goods — is putting pressure on already slim margins, forcing businesses to reevaluate inventory planning and…
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With average e-commerce conversion rates hovering between 2% and 4%, there’s a massive opportunity hiding in plain sight. This live, interactive session dives into the common blind spots that cause shoppers to bounce, carts to get abandoned, and revenue to slip through the cracks.
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by Camille Manso E-commerce is entering a new era; one where personalization isn’t just a marketing tactic but the foundation of the entire customer journey. Consumers increasingly expect digital experiences that are tailored to their unique needs and preferences. In fact, a recent McKinsey report found that 71 percent of consumers now expect companies to deliver personalized interactions,…
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by Cali Maxwell DaRe If there’s one thing marketers love, it’s a shiny new object. Today, it’s longer TikTok videos outperforming their bite-sized predecessors. Tomorrow, LinkedIn posts humming along in deafening noise. However, trends have a funny way of swinging like a pendulum — what’s “in” today becomes passé tomorrow. And in this dizzying back-and-forth, the real question is:…
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