May 26, 2020

The Bright Side of Retail

It's no secret that the retail industry is beset with a number of challenges related to the COVID-19 pandemic, not the least of which are brick-and-mortar store closures. It's our responsibility at Total Retail to provide our audience with the latest news and analysis on the industry, even when that seems to be one bad story after the next. Truth be told, it can begin to become discouraging, leaving retailers asking themselves, "Is there a light at the end of the tunnel?"

This issue of Total Retail Report, and every Tuesday issue going forward for the foreseeable future, will answer that question with an emphatic "Yes!" While challenges are all still very much a part of the retail industry's everyday reality, so too are wonderful and uplifting stories of retailers and brands banding together to give back to those most in need in this time of crisis. From monetary donations for COVID-19 relief to manufacturing product and equipment for our front-line healthcare workers, and in so many other ways, retailers are doing their part to help make a positive difference in the lives of so many.

As such, we wanted to use this space to put a smile on our subscribers' faces by highlighting the positive stories emerging from the retail industry during this otherwise difficult time. The Bright Side of Retail is meant to reinforce the positive that's happening within our community, and perhaps inspire others to follow suit. Kudos to the retailers that are included in today's news roundup, and we look forward to highlighting more in this space going forward. Lastly, we want to hear from you with positive stories that we can share with our audience. You can reach me at

Stay safe, be well, and we will get through this together.


Joe Keenan
Total Retail

5 Ways E-Commerce Experiences Must Evolve to Succeed Among Economic Uncertainty

by Jan Soerensen

The economic downturn is dramatically impacting consumer budgets, making shoppers think twice about their spending. This puts pressure on e-commerce merchants to adapt their online shopping experiences to maximize profitable conversions. Meeting this challenge requires a focus on five key areas: 1. Enhance e-commerce site search with dynamic ranking and merchandising. With every cent counting…


Retailing in a Recession: E-Commerce Tips to Weather the Storm

by Mark Johnson

Despite a difficult 2022, wrought with soaring inflation and mass layoffs, the retail industry ended the year in decent shape with a solid holiday return. However, an economic downturn looms large, as experts predict a 64 percent chance of a U.S. recession in the coming months. Naturally, this spells trouble for retailers as Americans tend…


Inside H&M's Strategy to Become a More Sustainable Organization

by Joe Keenan

As Total Retail reported last week, H&M launched a resale program in collaboration with thredUP. “H&M Pre-Loved” offers shoppers an easy way to find secondhand pieces for their wardrobes. The new shop also continues the retailer’s sustainability mission of establishing circular business models for itself and customers. To learn more about its new resale program, Total Retail connected with Abigail…


How to Future-Proof an E-Commerce Brand to Thrive

by Elizabeth Buchanan

2023 has brought ongoing uncertainty for e-commerce businesses, given the challenging macroeconomic environment, a rapidly changing advertising industry, high inflation, and increasingly budget-conscious consumers. And with customer acquisition costs (CACs) rising 222 percent over the past eight years, many retailers and brands will be rethinking their marketing investments. In today’s economic and consumer climate, e-commerce…

Sponsored by Melissa

Smart, Sharp Tools for Quality Customer Data

Start 2023 armed with smart, sharp data quality tools that will keep customers coming back all year! Download Melissa’s new Solutions Catalog and discover tools that will help reduce cart abandonment, combat fraud, and stay in contact with your customers when they move or change contact information. Plus, check out our free trials and POCs!


Research Report: The Customer Experience (CX) Revolution in Retail

In this Talkdesk Research report, we examine how retailers are responding to new pressures to continue elevating the customer experience, the challenges they face in their journeys, and how leaders are strategizing to deliver on these elevated experiences to generate profits through the contact center.


How the Internet of Things Enables Retail Excellence

by Craig Szklany

People may not realize that retail enterprises have long been among the early adopters of new technology applications in their fight to stay ahead of the competition. In recent years, retailers flocked to Internet of Things (IoT) systems to optimize operations in the face of ever-changing pandemic protocols and to combat ongoing concerns about shrink…


The Fresh Market Uses Shoppable Video to Engage E-Commerce 'Superusers'

In episode 393 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kevin Miller, chief marketing officer of The Fresh Market, a specialty grocery retailer based in North Carolina. Listen as Miller discusses the business’ vision to become one of America’s most-loved brands (0:50), his professional background in marketing (2:18), and The Fresh Market’s launch of the…


Searching for Higher On-Site Conversion Rates?

Download this informative report to set your business up for future success by leveraging AI to power personalized shopping experiences for consumers.