November 26, 2021


Thanksgiving Day Online Sales Top $5 Billion

by Joe Keenan

Consumers spent $5.1 billion online on Thanksgiving Day and are expected to spend between $8.8 billion and $9.6 billion today, Black Friday, according to the Adobe Digital Economy Index. (Adobe Analytics data covers over 1 trillion visits to U.S. retail sites, 100 million SKUs, and 18 product categories.) Thanksgiving was at the low end of Adobe’s predicted range for online spend, which was set between $5.1 billion and $5.4…


Black Friday Off to Slow Start In-Store, Momentum Gaining Online

by Joe Keenan

According to a CNBC report, retail stores in parts of the country appeared to be less crowded and more muted on Black Friday morning. The exception was Best Buy, which saw long lines of shoppers camping outside of its stores. BMO Capital Markets analyst Simeon Siegel said he was taking the pulse of the consumer at…