November 25, 2022


Consumers Spend a Record $5.29B Online on Thanksgiving Day

by Joe Keenan

Consumers spent a record $5.29 billion on Thanksgiving Day, per Adobe Analytics data, up 2.9 percent year-over-year (YoY). Shoppers were enticed by big discounts in categories like toys and electronics, and took to their smartphones during holiday meals. Mobile shopping drove 55 percent of online sales (up 8.3 percent YoY), an all-time record for Thanksgiving Day since 2012. In the…


Foot Traffic Slow to Build on Black Friday

by Joe Keenan

Shoppers were expected to turn out in record numbers to shop for Black Friday deals, particularly as concerns of COVID-19 have subsided. However, with inclement weather in parts of the country, thin crowds were seen outside stores on what has historically been the busiest shopping day of the year. At Times Square in New York…