York, Pennsylvania

/PRNewswire/ -- Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced its Retail Services business has agreed to acquire the private label credit card portfolio of The Bon-Ton Stores, Inc. (NASDAQ: BONT). As previously announced, Alliance Data will also manage the retailer's private label credit card program. The Bon-Ton Stores, Inc. operates 272 stores in 23 states across the Northeast, Midwest, and upper Great Plains, under the nameplates of: Bon-Ton, Bergner's, Boston Store, Carson's, Elder-Beerman, Herberger's, Younkers, and Parisian (in the Detroit area). A broad assortment of national-

Goodwill and The Bon-Ton Stores, Inc. (Logo: http://photos.prnewswire.com/prnh/20090716/DC47803LOGO) For each item of clothing or textile donated, shoppers will receive a discount coupon that can be used online or at any Bon-Ton, Bergner's, Boston Store, Carson's, Elder-Beerman, Herberger's, Younkers, and Parisian stores to purchase women's, men's and children's apparel, shoes, handbags, and more at a 20 percent discount, and cosmetics and fragrances at a 15 percent discount. Customers who donate during the Goodwill Sale can also take pride in knowing that

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