If you spend a lot of time in the great outdoors doing your thing, you’re probably in the doghouse. But a print, online and social media campaign launched this fall by Cloudveil Mountain Works, a Jackson, Wyo.-based outdoor sportswear marketer, is just for you. Cloudveil is offering customers and prospects the chance to buy apology gifts for anyone they may have offended by spending too much time skiing, fishing or climbing in the mountains.
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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