Wildwood

© Profile of Success, Catalog Success magazine, October 2006 Catalog Success: When was the catalog established? Justin Rashid: 1983. I started as a wild-food forager and purveyor. I grew up in the food business. I was supplying chefs, and one the chefs I supplied was a New York-based chef. He and I partnered to make the best fruit preserves in America. He gave me a recipe and I found the fruit. And we were young and dumb and we started a company when we were in our late 20s. We incorporated in 1982. The catalog got started when the foods we made

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