U.S. site

It all started last summer. Like so many other women, Stacy Sasson, the wife of overstockArt.com's CEO David Sasson, got hooked on Pinterest. So hooked, in fact, that she told the company about how amazing the new social media site is. Considering that Stacy represents the target demographic for overstockArt.com, and the fact that its products are perfect for such a visual social media site like Pinterest, the retailer realized this was an opportunity it couldn't pass up.

Tired of Twitter? Fed up with Facebook? Forgetting about foursquare? Why not give Pinterest a try? Launched in 2010, Pinterest is an online pinboard that enables consumers to organize and share pictures of the things they love. The fast-growing social media site has caught the attention of retailers, helping Lands’ End and Zappos, among others, engage users in yet another social media outlet.

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