The launch of Apple Pay last month is a significant development in mobile payments, which is set to dramatically change the way that consumers shop in-store.
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Charles Nicholls is a social commerce expert and board advisor to several e-commerce startups. He founded SeeWhy, a real-time personalization and machine learning platform, which was sold to SAP. Serving as SVP of product, he built SAP Upscale Commerce, an e-commerce platform for direct-to-consumer brands and the mid-market. Today, Charles serves as chief strategy officer for SimplicityDX, the edge experience company. He has worked on strategy and projects for leading ecommerce companies worldwide, including Amazon, eBay, Google and many others. For more information, visit www.SimplicityDX.com or connect on LinkedIn.
Sept. 9 was Apple's big day. The tech giant introduced its new iPhone and long-awaited Watch. While both of those products may be big news, what's inside them — specifically Apple Pay — may prove to be the biggest headline of all. Apple Pay promises to give consumers a safe, convenient way to make payments, no credit cards needed. With Apple's new iPhone 6 model, a shopper will be able to make a payment without the need to wake the screen display or open an app.
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