Tottenham Court Road

Google has opened its first ever store, located in London, as an increasing number of digital companies are looking to get closer to their customers. The Google Shop will be based inside U.K. electronics retailer Currys PC World on London's Tottenham Court Road - a street packed with tech and gadget retailers and a short distance from Apple's U.K. flagship store.

Google has opened its first physical shop. The Chromezone is a shop within a branch of Currys and PC World on London’s Tottenham Court Road, and is being used by Google to trial a new way of selling its own Chromebook laptops.