Times Square

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Modell's Sporting Goods has deployed cutting-edge technology in its Times Square flagship to welcome Super Bowl XLVIII fans. The sporting goods retailer has installed a virtual image of CEO Mitchell Modell to personally greet shoppers. The image is provided via Tensator's Virtual Assistant digital signage solution, which creates the illusion of a real person. The virtual Modell provides suggestions on Super Bowl gear, shares information on apparel, footwear, sporting goods and licensed team products, informs shoppers about the store's loyalty program, how to sign up and even gives directions on where to find certain items. 

American Eagle Outfitters and app developer Shopkick have announced plans to launch shopBeacon in 100 top-performing American Eagle Outfitters and Aerie stores across the country. According to the company, Shopkick's shopBeacon is the first Apple iBeacon-based presence signal for retailers. "AEO has always been an early adopter of cutting-edge technology, which is why we're partnering with Shopkick once again in order to provide our customers with the best mobile shopping experience available today," said Joe Megibow, senior vice president of omnichannel e-commerce at American Eagle Outfitters. 

Stockholm-based H&M Hennes & Mauritz AB (H&M) will open a new store in New York’s Time Square on Nov. 14. The approximately 42,000-sq.-ft. store will feature a digital runway—a...

Nickelodeon has opened a "Nick Shop" on the first level of the Toys"R"Us flagship in New York City's Times Square. The 1,000 square foot in-store is designed as an immersive Nickelodeon retail experience, with vibrant orange walls and columns covered with decor stencils of characters from Nickelodeon's hit animated series. Several interactive, touchscreen LED screens are placed throughout. The large digital displays create a unified canvas that showcases humorous and entertaining Nickelodeon content. When guests walk near the space, they can interact with and explore the content using their hands to swipe and tap the screens.

New York -- Hennes & Mauritz AB has cut a deal to open in Manhattan’s Times Square, the New York Post reported. According to the report, H&M will move into the three-floor, 42,510-sq.-ft. space at 4 Times Square that was previously occupied by the...

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