Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

New York -- The Container Store is expanding its presence in Florida with three new locations set to open in 2013. The company will open a store in Tampa, Fla., on March 16. The retailer said the Tampa location is its most requested city for a new...

-- /PRNewswire/ -- The Container Store, the nation's originator and leading retailer of storage and organization products, today announced it will open three Florida locations in 2013. The new stores will be located in Orlando, Tampa and Boca Raton, Florida. The retailer currently has two Florida stores in Hallandale Beach and Miami. The new stores will generate more than 180 jobs. For each new location, The Container Store will partner with a local nonprofit that will receive 10 percent of its grand opening weekend sales as part of the retailer's commitment to give back to its local communities.

It is happening more often—an interesting reverse trend. New e-commerce companies recognizing the need to create greater awareness are producing print catalogs to help accomplish that task. Flush with Internet success, the exciting reality of creating a Web site and actually attracting visitors from everywhere who browse and buy spurs these companies to create new categories of catalogs. The Naissance maternity catalog is typical of this phenomenon. Naissance began operations two years ago as a retail maternity shop in a prestigious mall in suburban Los Angeles. The Internet site, www.naissancematernity.com, was developed soon afterwards. While the retail shop new business from as

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