Somers, N.Y.

I'm writing this, my first column for Catalog Success, on a train from New York to Philadelphia, a day before formally joining the magazine. Although I'll focus my future Editor's Takes solely on the catalog business, please bear with me this go-round as I reintroduce myself to you all. I started covering the catalog business as a journalist back in 1986. Over the years, I reported on various goings-on in the field, such as the mainstream use of 800 numbers, credit cards, and express delivery; the advent of co-op databases; the rise of Williams-Sonoma, CDW and The Sharper Image; the stunning collapse of

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