Silver Star

Miles Kimball Co. on Tuesday announced it's changed its name to Silver Star Brands in a move designed to better represent its expanding products and services. In a press release, company President Vicki Updike said management sought a new name that better represents the Oshkosh, Wis.-based catalog company's evolution into a "diversified brand management company offering a wide variety of products." Silver Star Brands will remain based in Oshkosh.