Shibuya district

American Apparel, the vertically integrated clothing manufacturer based in downtown Los Angeles, has announced the launch of a new mobile store serving Japan. The store, located at mobile.americanapparel.co.jp, will be the company's first venture into the mobile e-commerce space. Japan was chosen for the launch as its customers are among the most attuned to the potential of mobile shopping. "Mobile marketing is more important in Japan than in any other region. The majority of teenagers in Japan actually use their mobile phones for apparel shopping..."