Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing. Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the "next level." He's a former adjunct professor, teaching direct marketing at Miami International University, and is President of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.

OK, I must admit it. I watch a lot of TV. Probably too much if I let myself think too hard on the subject. Lately, though, I’m getting a bit bored with the whole “CSI”/”Law and Order” police procedural genre and have been looking to branch out.
By accident, I found a new show on AMC (American Movie Classics) called “Mad Men” (Thursdays at 10 p.m.). If you haven’t heard of it, check it out immediately.
In a nutshell, its about the advertising business, Madison Avenue ad men specifically, and is set in 1960 — arguably one of the most important

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