Rome

Joe Keenan is the executive editor of Total Retail.

Welcome to the new age of retailing: the internet, social media, tablets and smartphones, to name but four, present new challenges for retailers. Because of these new channels and technologies, consumers rarely need to travel down just one road to do their shopping. They are, in a very real sense, moving targets that weave in and out at will, doing their shopping through different channels, from a PC to mobile application to a TV shopping network. Whatever channel is most convenient to them at the time is the one they'll use to connect to your store.

Louis Vuitton has opened a new Maison flagship store within the former Etoile, Rome's first cinema. It includes a library and a screening room as part of the brand's program to support the Italian film industry.

Rome -- Gap said Friday that it will debut its first Gap flagship store in Rome on Via del Corso, the city’s premier shopping district, on July 30. The opening in Rome is part of Gap’s ongoing international growth strategy; it opened its first Gap and Banana Republic stores in Milan in November 2010. Four additional Gap and Banana Republic stores are slated to open in Italy this year. The company also recently introduced its outlet concept to the country and said it expects to open additional stores in Italian outlet centers. The new flagship store is a two-story,

The Gap has teamed up with the House of Valentino to launch a limited-edition women's collection in late November, in time to celebrate the opening of Italy's first Gap store in Milan. The line, according to published reports, will be designed by Valentino creative directors Maria Grazia Chiuri and Pier Paolo Piccioli. The apparel will reportedly be available at the to-be-opened Milan Gap flagship, Gap's London Flagship on Oxford Street, the Dover Street Market and at Paris' Collette. It will also be available at Gap's new Rome store, which opens next year. There are no current plans to launch

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