North East

Before Hurricane Sandy hit and devastated the Northeast and mid-Atlantic regions, American Apparel sent out an email blast to promote a special sale available to consumers in states on Sandy's path (Connecticut, Delaware, Massachusetts, North Carolina, New Jersey, New York, Pennsylvania, Virginia and Maryland). "20% off everything for the next 36 hours" the sale touted, "in case you're bored during the storm." Almost immediately, there was a small backlash on Twitter. Mashable, which reported on the sale and the reaction to it, highlighted a few angry tweets.