North Branford, Conn.

Headquarters: North Branford, Conn. Year founded/first catalog mailed: 1993-94 Merchandise: Uno Alla Volta — handcrafted collectibles, jewelry and pottery; Cooking Enthusiast — cookware and kitchen goods Mailings per year: 16 per title 12-month housefile: 65,000 for each title # of SKUs: 4,000 (combined) # of employees: 60 full-time Annual sales: $20.5 million (combined) Channel breakdown: 69 percent catalog/phone/fax/mail; 30 percent online; less than 1 percent outlet store Average order size: Cooking Enthusiast — $95;Uno Alla Volta — $175 (includes shipping charges) Printer: Quad/Graphics List manager: Belardi Ostroy

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