Newport

By Paul Miller Fueled with fresh capital, CEO Geralynn Madonna & co. have revived, repositioned and run Spiegel into profitability. Just three years ago, the industry, the financiers and the media (including this writer) had all written off the Spiegel catalog as a soon-to-be goner. The mere notion that it would turn a profit again or even mail again seemed a pipe dream. But having emerged a couple of years ago from near liquidation along with its sister title Newport News, Spiegel now is thriving, having nudged its way into the black a little less than a year ago. "The big story was

MARCH March 6 - Loyalty by the Numbers: Financial Planning & Measuring Return on Investment. Webinar. (212) 790-1500, www.the-dma.org/events March 6-8 - Direct Marketing Institute. Hilton Chicago and Towers, Chicago. (212) 790-1500, www.the-dma.org/events March 7 - Law of Direct Marketing. DMA Seminar Center, New York. (212) 790-1500, www.the-dma.org/events March 7-8 - Kansas City DMA: New Marketing Revolution. Overland Park, Kan. (816) 561-5323, www.kcdma.org March 8-9 - PMA's Annual Conference 2006. Hyatt Regency Chicago, Chicago. (212) 420-1100, www.pmalink.org March 13-14 - Data-Driven Marketing. DMA Seminar Center, New York. (212) 790-1500, www.the-dma.org/events March 20-21 - Basics of Direct Marketing. Millennium Hotel Minneapolis, Minneapolis. (212) 790-1500,