Nev.

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

© Profile of Success, Catalog Success magazine, April 2006 Interview by Matt Griffin Catalog Success: When was the catalog established? Steve Singer: It was established in the mid-1990s, but it was a very small venture. I came to it in 2000. CS: Where are the headquarters located? Singer: I run the business from my home in Yearington, Nev., but the physical plant is in Stockton, Calif. CS: And your primary merchandise? Singer: Men's hats and accessories. CS: What's your annual circulation? Singer: This year is 1.6 million. CS: How did the catalog get started? Singer: It was started ... by the original owners,

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