Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

The internet has flattened competition for retailers, big and small, and that means you have to build a personal connection with each shopper rather than compete for their wallets based on price. As competition in e-commerce continues to grow, global marketing campaigns have to become more tactical and focused. Here's how retailers can do that:

New York -- Tiffany & Co. has announced plans to open a two-level store in Moscow’s GUM luxury department store, located in Red Square. At about 4,520 sq. ft., the new store is Tiffany’s first...

Earlier this week Dov Charney made headlines when he said that American Apparel was “in talks” with Russia to design Olympics apparel and merchandise for the Russian team for the 2014 Olympics. But, turns out that Russia’s Olympic and Paralympic Organizing Committee has no plans to manufacture its uniforms in the US. “The Sochi 2014 Olympic and Paralympic Organizing Committee is not in negotiations with American Apparel for the Winter Olympic Games in Sochi,” a rep from the Russian Olympic Committee (ROC) said in a statement to WWD. “The official outfitter of the Russian team up to 2016 is

Juicy Couture is headed to Russia.The brand will open its first two stores in Moscow on Tuesday in partnership with JamilCo., a leading Russian luxury brand distributor. The grand opening...

Multiple sources in Moscow said that Victoria’s Secret will open its first Russian store in Moscow on Sept. 30. Experienced American brand franchise Moneks will open four Victoria’s Secret stores in and around Moscow prior to year’s end.

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