Monroe, N.C.

When William Henry Belk launched a department store in Monroe, N.C. in 1888, he named it the New York Racket. The name, he believed, made the store sound bigger than it actually was. The new branding, the company’s first change since 1967, was just one element in a massive multiyear remake of the department store chain.

Major Branding and Marketing Campaign to Showcase Essence of Belk with New Logo, Tagline, Store Signage, Advertising Charlotte, NC /PRNewswire/ - With its 125th anniversary less than three years away, Belk, Inc. has launched an updated corporate identity that projects the company's restated mission "to satisfy the modern Southern lifestyle like no one else, so that our customers get the fashion they desire and the value they deserve." A new graphics package will refresh the company's visual identity with a new corporate logo, color palette and tagline – Modern. Southern. Style. The new logo and tagline represent the first