Mo.

Helzberg Diamonds is now the exclusive national jewelry retail partner of David's Bridal, a bridal store chain with hundreds of locations in the U.S., Canada and Puerto Rico. The new partnership creates a "unique, one-stop resource for brides-to-be," Helzberg Diamonds said, and will generate additional channels of consumer communication for both companies. Marketing efforts underway include Helzberg Diamonds' in-store signage at David's Bridal and product features on the David's Bridal website. Catalog and email marketing also will come into play.