Jessica Simpson's fashion line hauls in about $1 billion in annual sales, an aberration in a retail landscape littered with dead celebrity brands. David Hasselhoff's Malibu Dave, Mandy Moore's Mblem, Heidi Montag's Heidiwood … the list of defunct fashion labels of the famous is endless. Yet Simpson's line has not only survived, it's grown over the past decade into a true lifestyle empire. How did she accomplish such a feat? According to the pop star, Simpson just knows what women want.Â
Middle America
Zara has made it clear that it's not headed to Middle America, USA, anytime soon. "The United States is a graveyard of European retailers," the company said recently. "Everyone who has gone there has struggled." Uniqlo reiterated that sentiment, saying the Japanese company is more likely to open a second shop in San Francisco before heading to Los Angeles, and definitely before heading to Chicago. But now Topshop will cautiously go where other fast-fashion chains across either pond won't.
More Blogs