Los Angeles -- Lorna Jane, the premier Australian activewear brand for women, will open its second U.S. location, in Marina del Rey, Calif., this month. The company’s other U.S. location opened in March 2012, in Malibu, Calif. A third flagship store is scheduled to open in June in Santa Monica, and an online retail store will launch later this year. “Bill, my husband and Lorna Jane CEO, and I have visited Marina del Rey many times on our trips to the US and have always enjoyed the active lifestyle there,” said founder and chief creative officer Lorna Jane Clarkson.
Tags: Customer Experience, Retail - Apparel, Store Design & Layout According to a Business Wire story on MarketWatch.com, Nike continues to make retailing inroads into the youth-oriented action sport and culture market with the opening of its third Salvation concept store. The new Malibu, Calif. location joins stores opened in 2009 in Laguna Beach and Irvine. The 4,000-square-foot location offers market-tailored product lines from youth culture brands Nike, Hurley and Converse, merchandised and marketed for "a premium shopping experience." The retail environment features a fresh attitude and innovative consumer experiences, including "The Workshop," an on-site customization station that lets