Madison, WI.

WinterSilks and Venus Swimwear Have Created a Working Solution to the Challenge of Running a Seasonal Business By Alicia Orr Suman Since its inception in 1985, Venus Swimwear has had a long history of growth, with annual sales increases averaging 15 percent to 25 percent. Today, the Jacksonville, FL-based company that was started by a college student and weightlifting enthusiast is the world's largest marketer of junior swimwear. But as Venus grew, founder Daryle Scott realized he had one problem. "We had this business that was doing really well, but it's basically a February-through-June operation and is dead in the winter." Venus Swimwear

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