Madison Avenue

Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing. Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the "next level." He's a former adjunct professor, teaching direct marketing at Miami International University, and is President of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.

Although tens of millions of children haven't finished the school year, Madison Avenue is already feverishly getting ready for the next one. Such front-running of seasonal milestones should no longer be surprising, given how marketers, retailers and media companies have been time-shifting the calendar to stimulate business related to holidays both official (Christmas) and unofficial (Super Bowl Sunday). Still, it may startle students when they see advertising asking them to buy clothing, school supplies and other merchandise for 2013-14 while they await final grades for 2012-13.

High-end department store Barneys is under fire for featuring a waifish Minnie Mouse in its holiday display rather than the beloved voluptuous, polka dot-sporting rodent of Disney lore. Advocates, plus-sized models and industry veterans alike have condemned Barneys' Minnie makeover into a character more reminiscent of Kate Moss than her full-figured, huggable former self for her debut in the store's Madison Avenue window display on Nov. 14. For the campaign, she's a slinky, sexier Minnie with toothpick legs, long eyelashes and shadowy lids who is draped in a too-short Lanvin mini dress and wearing stilettos thicker than her waist.

NEW YORK, Oct. 12, 2012 /PRNewswire/ -- Brian Atwood, a division of The Jones Group Inc. (NYSE: JNY), announces the opening of its first flagship store at 655 Madison Avenue, at East 60th Street, in New York City. The store, designed by William Sofield of...

Upscale department store Nordstrom plans to finally open a store in Manhattan. The store will be located in a planned hotel/residential tower at 57th Street and Broadway, according to The New York Times. The store will contain approximately 30,000 square feet of space. Nordstrom has been looking for a site in Manhattan since the 1990s, but hasn’t been able to find the right opportunity. The retailer did open a Nordstrom Rack store at Union Square in 2010. 

New York-based Oscar de la Renta is expanding the retail side of its business, according to Women's Wear Daily. This fall, its Madison Avenue flagship will double in size to 4,000 sq. ft., and the company will open its first-ever location in London. Additionally, after the success of the designer’s compact boutique format in the Dominican Republic’s Punta Cana, the company is considering using a similar concept in more locales. Oscar de la Renta also is considering a retail presence in airports, and perhaps a stand-alone bridal store. Currently, the company operates 13 retail locations.

Let's take a break from all the nostalgia for a glimpse at the most exciting openings on the horizon in 2012. Nothing can ever take the place of the uptown Tiffany in New York City, but the new downtown Tiffany location really might be a game-changer, if only because it's going to make the tourists go wild.

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