Lexington, Mass. -- The Collective Brands Performance + Lifestyle Group (PLG), which owns such brands as Sperry Top-Sider, Saucony, Keds and Stride Rite, announced today that is has signed new agreements with partners in 10 countries to continue the rapid international expansion of several of its brands in Mexico, Indonesia, Japan, five South American countries and the Czech Republic. “Teaming with the right strategic partner in each market is critical to the successful international expansion of our brands, and we are thrilled today to be announcing partnerships with these leading firms to expand the brand presence of Saucony, Sperry
This is the era of the “web application delivery chain,” and poor performance at any step can trip up your shoppers’ experiences and potentially push them to a competitor’s site and mailing list. The harsh reality is that shoppers don’t care about what’s causing your poor performance, whether it’s a network provider bottleneck, a third-party content problem or a meddlesome browser glitch. They'll simply lay the blame squarely at your door. Like it or not, retailers are responsible for managing the performance of all the elements comprising the web application delivery chain.