Las Vegas, Nevada

Vitacost.com, Inc. announced that the Company has raised $34.8 million through a private placement offering. The offering was funded with $18.7 million from existing institutional investors and $16.1 million from JHH Capital, LLC, an entity formed by the Company’s Chief Executive Officer, Jeffrey Horowitz, for the purposes of this transaction. The Company issued an aggregate of 4,920,288 shares of Vitacost common stock at a purchase price of $7.04 per share, and warrants to purchase 1,680,601 shares of Vitacost common stock. The warrants have an exercise price of $7.04 per share and a four-year term. The proceeds from the financing