Laguna Beach

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Gorjana & Griffin, a Laguna Beach, Calif.-based socially conscious lifestyle company that makes fashionable, high-quality jewelry, is acquiring new customers and increasing conversions thanks to an e-gift checkout solution it implemented earlier this year.

Tags: Customer Experience, Retail - Apparel, Store Design & Layout According to a Business Wire story on, Nike continues to make retailing inroads into the youth-oriented action sport and culture market with the opening of its third Salvation concept store. The new Malibu, Calif. location joins stores opened in 2009 in Laguna Beach and Irvine. The 4,000-square-foot location offers market-tailored product lines from youth culture brands Nike, Hurley and Converse, merchandised and marketed for "a premium shopping experience." The retail environment features a fresh attitude and innovative consumer experiences, including "The Workshop," an on-site customization station that lets

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