La Crosse, Wis.

In this, our fifth Catalog Success Latest Trends Report, we’ve come full circle. We’re celebrating the first anniversary of our groundbreaking quarterly surveys of your industry. Unlike the previous surveys, which focused on key multichannel issues, management and creative, this go-round returns to the focus of last October’s survey: mailing and marketing practices. And that gives you the opportunity to compare results from last October’s survey to see how your strategies have changed over the past 12 months. Simply look for the percentages in parenthesis that follow each result. As with our previous surveys, this is a joint venture with the La Crosse, Wis.-based