When Mammoth Sports Group purchased the Austad’s golf catalog from Hanover Direct this past October, it became “a new company under new ownership with a new mission,” says Kent Arett, president of Mammoth Sports Group located in Jessup, MD. “We knew there was a lot of potential there that was not being tapped. This was an underperforming business. That was the whole reason we bought it [Austad’s],” Arett explains. Under terms of the agreement, Mammoth Sports Group, which also owns several Mammoth Golf superstores and an e-commerce site, purchased Austad’s complete inventory, customer base and historical artwork with plans to quickly ramp up the
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Alicia Orr
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