Jersey Shore

As on-site social software becomes increasingly common, online retailers are searching for ways to use social data from Facebook Open Graph to spot consumer trends and uncover insights that they can use to create smarter marketing and more relevant product offerings. In the process of combing through the data, some firms have found that their shoppers are exactly who they thought they were, while others found a few surprises. 

Following Mike "The Situation" Sorrentino's lawsuit against Abercrombie & Fitch, his pint-sized reality TV cohort, Nicole "Snooki" Polizzi, has found herself in her own legal entanglement. Polizzi is being sued for $7 million by licensing company SRG Ventures, which claims that it entered a business partnership for a variety of Snooki-related merchandise.

Mike “The Situation” Sorrentino has something to say about retailer Abercrombie & Fitch’s offer to pay him to wear another brand’s clothing on “Jersey Shore.” “Looks like Abercrombie got themself into a Situation!” the MTV reality star tweeted, followed by a link to a CNN finance article noting that the brand’s stock had dipped by nine percent.

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