As on-site social software becomes increasingly common, online retailers are searching for ways to use social data from Facebook Open Graph to spot consumer trends and uncover insights that they can use to create smarter marketing and more relevant product offerings. In the process of combing through the data, some firms have found that their shoppers are exactly who they thought they were, while others found a few surprises.
Following Mike "The Situation" Sorrentino's lawsuit against Abercrombie & Fitch, his pint-sized reality TV cohort, Nicole "Snooki" Polizzi, has found herself in her own legal entanglement. Polizzi is being sued for $7 million by licensing company SRG Ventures, which claims that it entered a business partnership for a variety of Snooki-related merchandise.
"Jersey Shore" star Snooki took over HSN last night with a live two-hour television event and it would be an understatement to call it a success. The MTV reality star was clearly humbled by the response to her new handbag line, perfume and crocodilly stuffed animal.
Looks like "The Situation" just couldn't let go of being publicly dissed by Abercrombie & Fitch last August. The "Jersey Shore" star and his famous abs are suing the company for pimping his name out to sell clothes.
When we first heard that Mike “The Situation” Sorrentino was launching a tuxedo line, we feared the worst. This is the man who Abercrombie & Fitch offered six figures to stop wearing its clothes. Well, the lookbook has finally arrived (via MTV Style) and we have to say, it’s actually worse than we expected.
Mike “The Situation” Sorrentino has something to say about retailer Abercrombie & Fitch’s offer to pay him to wear another brand’s clothing on “Jersey Shore.” “Looks like Abercrombie got themself into a Situation!” the MTV reality star tweeted, followed by a link to a CNN finance article noting that the brand’s stock had dipped by nine percent.