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The 2012 London Olympics will set records in more than just athletics. As the Games kicked off Friday, retailers went into overdrive, offering more than 10,000 official Olympics productsmore than any other Olympic event in the past. And as if one record werent enough, on July 13, the London Olympics organizing committee (Locog) opened Londons biggest ever pop-up shop outside of Hyde Park. Organizers of the London games have openly stated that they hope to sell more than 1 billion (about $1.55 billion) in official merchandise, and theres no denying the U.K. could use the money. The first U.K.

Social media is all about growing your brand's outreach and engaging your audience, Sundeep Kapur, author and digital evangelist at NCR Corporation, explained at the Publishing Business Conference & Expo in New York City this week. While social media is a powerful marketing tool, there are more seeds that need to be sown. 

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