Hackensack, NJ

By Noelle Buoncristiano Four tactics for multichannel success. Today's multichannel merchants continually are searching for viable channel-integration solutions — a seamless blend across the key points of customer interaction, including catalogs, Web sites, retail stores and kiosks. "Providing seamless integration communicates a consistent message to consumers and results in higher transaction values," note the authors of the LakeWest Group's Fifth Annual POS Benchmarking Survey 2004. But as most catalogers will tell you, achieving that seamless blend across all sales channels is more difficult than it appears to be. Following are a few tactics that can help you make the most

If you outsource your contact center operations to a third-party provider, you should be made aware of testing and can ask for results. Contact centers should perform testing at least once a day. Some contact centers are totally managed by computers, which is beneficial for two primary reasons — testing never stops and any necessary changes can be made within seconds. —Alan Rudnick, senior vice president at CCT Marketing LLC, a Hackensack, NJ-based provider of CRM services and solutions