Grand Central

Target turned heads at New York’s Grand Central Terminal Monday morning with its newest popup store featuring an exclusive collection of bath and body products by Sonia Kashuk. Dominating the...

Would you trade your location data for an in-store discount? That's the idea behind Swirl, a mobile app now being used by retailers like Kenneth Cole and Timberland in Manhattan and other cities. The app can target those with a declared interest in designer duds or tough terrain footwear, and even if they've perused a specific section of those stores. At the Kenneth Cole in Grand Central Station recently, shoppers who downloaded the Swirl app and allowed it to track their location were notified of a 20 percent discount on full-priced merchandise. 

New York -- Apple on Friday, opened its newest Big Apple store, a 23,000-sq-.ft. outpost in the landmarked Grand Central Terminal. The company said 2,500 people were waiting in line before the opening, and the store had nearly 4,000 visitors before noon. The space had been previously occupied by a restaurant, which closed earlier this summer. It is Apple’s fifth location in Manhattan, The store—one of Apple's largest—features sleek tables for product testing and two Genius Bars for technical support. In a nod to commuters, it is offering 15-minute express classes on Apple products.

While it was rumored to open before Thanksgiving, the Big Apple's shiny new Apple store will open at New York City's famed Grand Central Terminal on Dec. 9 — just in time to rake in the holiday season bucks as stressed-out commuters make their daily runs to and from the train.

Apple has signed a 10-year deal with New York's Metropolitan Transportation Authority to open the largest Apple store yet within Grand Central Terminal. Apple's retail push was said to be scrapped in March, then revived in May.

The New York Observer claimed last week that an anonymous source within the Metropolitan Transit Authority confirmed that Apple has killed plans to lease space within New York's Grand Central Terminal. However, The Wall Street Journal refutes that report with its own sources that suggest Apple is still considering the lucrative retail space.

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