Ghana

Big data has become the buzzword for every industry and for good reason — it presents a big opportunity for businesses to learn and become more efficient. E-commerce is one of the best examples of a sector that strongly benefits from large amounts of data. By properly using the consumer identity information that's available to them, online retailers are able to quickly identify good orders, speed them to clear, and save time and money in the process. So why aren't more merchants using this type of data analysis?