Should Target put "Alex," the Frisco, Texas, kid getting a lot of Twitter love because of his Bieberish mug and the pure randomness of the internet, in an actual ad campaign? "Why not?" answered Will McInnes, chief marketing officer of Brandwatch. "Social media is a powerful and direct avenue to consumers. Given the velocity and reach of the #AlexFromTarget hashtag, there are a number of marketing and ad campaigns that Target could execute. For example: store appearances by Alex or Alex's picks for clothing and seasonal items. Target could even use Alex to showcase its corporate culture."
– OxySure® Systems, Inc. (OTCBB:OXYS) (“OxySure”), the pioneering manufacturer of life-saving easy-to-use emergency oxygen solutions with its “oxygen from powder” technology has announced the Company has entered into a Supplier Agreement (“Agreement”) with W.W. Grainger, Inc. (NYSE:GWW) (“Grainger”). In terms of the Agreement, OxySure will supply its products to Grainger for sale, marketing and distribution through Grainger’s platforms, which include Grainger’s catalog, Grainger Parts, Grainger Sourcing, Grainger’s national branch network, Grainger’s web sites and other electronic and paper media, as well as the Grainger sales teams. Founded in 1927, Grainger is North America's largest broad line supplier of maintenance,