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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

When you receive your L.L. Bean summer catalog in the mail this week, Randal Ford hopes you will pay close attention to the cover. Ford, a Texas-based photographer, re-created the classic cover illustration from spring 1956 during a long and difficult photo shoot at Acadia National Park last fall. It shows a father returning to camp with a tired girl on his shoulder and a couple of bass dangling from a line. He proudly displays his catch with an outstretched arm and a goofy smile, hoping to fend off a volley from his wife, who appears none too happy

With 10.1 million people unemployed in the U.S., why buy from China? I recently Googled “catalog” and these sponsored links popped up: SkyMall online catalog Search hundreds of SkyMall products online. Official site. Shop now www.SkyMall.com/Gifts Newport News Runway-inspired fashions for less. Shop our 2008 styles and trends. www.Newport-News.com Signals Mail Order Catalog Fun & Great Gifts for All Occasions Your One-Stop Holiday Gift Store www.signals.com Crate & Barrel Furniture Find Contemporary Furniture for Your Home Online at Crate & Barrel! www.CrateandBarrel.com — November 11, 2008 Late last summer I ordered two pair of chino trousers

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