Austin Paley is the director of corporate marketing at Blue Fountain Media. Reach him at austin@bluefountainmedia.com.

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

As an online retailer, there's nothing more soul crushing than watching your existing customers abandon your business to go to a direct competitor for a similar product or service. Not only does it affect your bottom line, it's morally demoralizing and can make you question whether your product or service is measuring up to the competition. Fear not, a lot of the time the issue lies in how you've structured your online presence, and has less to do with the product or service you're offering. Here are just a few ways you can protect your business from losing customers to its competition:

With the traditional video game industry in decline, the world's largest video game retailer GameStop figured it would have a lot to lose. Rather than become a dinosaur in a fading industry, however, the Grapevine, Texas-based cross-channel retailer took a series of steps to adjust its business model to remain relevant in an evolving and dynamic marketplace. Chief among those steps was a shift to providing consumers with more digital content.

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