It's the season of giving, and major retailers are doing just that with "giving" contests on Facebook. Leveraging the widespread popularity of the social channel, Walmart and Kohl's are running Christmas-themed giving contests where users vote for individuals and organizations to receive donations. In turn, the retailers a boost in traffic from shared pages and increased Facebook likes. When visiting Walmart's Facebook page, the "12 Days of Giving" tab takes fans to a page for the campaign, which will award over $1.5 million to nonprofits that were nominated by users. The campaign's call for submissions resulted in more than
Feeding America
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