El Paso, Texas

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

El Paso, Texas -- Best Buy Co. has signed a lease to open a 37,740-sq.-ft. store at The Fountains at Farah, a new power-lifestyle shopping center located in El Paso, Texas. The shopping center, a Centergy Retail project, is under construction and planned to open in 600,000 sq. ft. in fall 2

Starbucks will pay $75,000 to settle a disability discrimination lawsuit filed when a barista who has dwarfism was fired after asking for a stool. During Elsa Sallard's training in 2009, a manager decided that she would pose a danger to customer and employees and let her go. In addition to the settlement, Starbucks will provide training on disability issues to managers and supervisors at stores in El Paso, Texas.

Mired in a “sea of sameness,” multichannel retailer J.C. Penney is challenged to differentiate itself from its competitors. By creating emotional connections with consumers through easy and enjoyable shopping experiences — no matter the channel — it believes it can do just that. At last month's National Retail Federation Convention in New York, Clarence Kelley, executive vice president of planning and allocation at J.C. Penney, outlined four tactics the company uses to better serve its customers.

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