British retailers are taking advantage of the world's focus on London during this Olympic season. Department stores, including Selfridges, Harrods, Harvey Nichols and Liberty of London, have created a variety of enticements for locals and foreign shoppers, according to Forbes. For example, anticipating a high demand for Gucci products, Harrods set up a "shopping line" on the pavement complete with a velvet rope. Home retailer OKA has illustrated pictures of corgi dogs (the Queen's dogs) on its windows. Other stores have timed their openings with the Games — Victoria's Secret on New Bond Street recently opened its doors. Also,
East London
Boxpark, a shopping center in East London's Shoreditch neighborhood, is being billed as "the world's first pop-up mall." The concept is simple enough: it's a small mall, comprising more than 40 retailers, cafes, restaurants and galleries, housed compactly within a stack of shipping containers on a formerly vacant lot.Â
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