East Lansing

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

E-Mail This Story Printer-Friendly Format SportsOneSource Media Posted: 2/28/2012 Summit Sports, Inc., a Bloomfield Hills-based outdoor recreation and sports retailer, has announced that Trey Rouss has been named general manager for retail stores. The announcement was made by Steve Kopitz, company "Ski-E-O" and president. In this position, the Lansing resident will drive and sustain responsible growth in the company's four brick-and-mortar stores and establish the retailer as an active partner in the communities in which it does business. Rouss also will coordinate Summit Sports' lesson programs and annual kayak demos, which are attended by

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