The Collective Brands' Performance + Lifestyle Group, which owns globally recognized brands such as Sperry Top-Sider, Saucony, Keds and Stride Rite, announced that it's signed new agreements with partners in 10 countries to continue the rapid international expansion of several of its brands.
Lexington, Mass. -- The Collective Brands Performance + Lifestyle Group (PLG), which owns such brands as Sperry Top-Sider, Saucony, Keds and Stride Rite, announced today that is has signed new agreements with partners in 10 countries to continue the rapid international expansion of several of its brands in Mexico, Indonesia, Japan, five South American countries and the Czech Republic. “Teaming with the right strategic partner in each market is critical to the successful international expansion of our brands, and we are thrilled today to be announcing partnerships with these leading firms to expand the brand presence of Saucony, Sperry
Tesco is capitalizing on the 45 percent surge in its online clothing business by expanding this service to international markets. The U.K. multichannel retailer will deliver its range of clothing to countries in Europe through Clothingattesco.com, to be relaunched this month.
Business-to-business Mega-Cataloger Viking Office Products Thinks Locally Across a Vast Global Workflow Founded in 1960, Viking Office Products is legendary for its customer service. But as the Torrance, CA-company expands into more and more countries around the world, another remarkable story is taking shape: International business done with the local culture in mind. For the challenge of keeping the Viking brand intact across national boundaries, and in spite of cultural differences, streamlined asset management and workflow are a major aid. Prior to Viking's merger with Office Depot, sales in fiscal 1998 were approximately $1.5 billion, all through mail order. Viking's annual sales are