Concord, N.H.

Borders and Books-A-Million have reached an agreement for a lease sale involved 14 Borders superstores and specialty stores for $934,209. Citing documents filed in U.S. Bankruptcy Court in Manhattan, the report said the store locations include Portland, Maine; Canton, Ohio; Concord, N.H.; and Mays Landing, N.J.

By Carolyn Heinze How to maintain consistency in creative endeavors throughout your sales channels. As the number of channels through which catalogers promote their products increases, so, too, does the need for consistency among an organization's marketing materials. If you want both existing customers and prospects to recognize your brand, the elements that are used in your catalog must appear on your Web site, in your e-mail campaigns and, if applicable, at the retail level. It sounds like common sense, but if your creative processes aren't streamlined, consistency can be difficult to achieve. "Some companies, like Harry and David, are really good

By Carolyn Heinze How to maintain consistency in creative endeavors throughout your sales channels. As the number of channels through which catalogers promote their products increases, so, too, does the need for consistency among an organization's marketing materials. If you want both existing customers and prospects to recognize your brand, the elements that are used in your catalog must appear on your Web site, in your e-mail campaigns and, if applicable, at the retail level. It sounds like common sense, but if your creative processes aren't streamlined, consistency can be difficult to achieve. "Some companies, like Harry and David, are really good

More Blogs