Cameroon

In the carnival of sponsorship that is the World Cup, Under Armour has just two plays. Scratch that. The apparel company has two players: Cameroon's Benoit Assou-Ekotta (a defender) and Mexico's Alfredo Talavera (a back-up goalkeeper). Needless to say, Under Armour isn't in attack mode when it comes to the beautiful game. For a company that's made a lot of noise about expanding internationally and winning market share from giants Adidas and Nike, Under Armour is shockingly silent on the world's biggest soccer stage.