Although the holidays may seem far away, smart retailers are already planning their email marketing strategies for the upcoming busy season, according to Jim Davidson, manager of marketing research at Bronto, who spoke at the email marketing firm's breakfast event in New York City on June 12.

By consistently producing the highest return on investment of any marketing vehicle, it’s easy to see why email is a part of most every marketer’s toolbox. The challenge is getting your email message to stand out among the clutter. That encompasses a number of factors, including first and foremost getting your message delivered. After that, catchy subject lines, relevant content, enticing offers, great creative, among other things will determine whether your message connects with consumers.

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